Among many methods to drive and increase traffic for your online store, video marketing has become very popular recently. More businesses are investing in this method of marketing. The following are the reasons why business owners should start video marketing to increase traffic to their online store:
1. Instantly Hooks Your Customer’s Attention
You will notice that most people who watch videos usually watch more than 75% of them. This is better than text-based content. This can actually help you attract more customers to your online store. As a result, your online store will become more competitive out there.
2. Better Demonstration
If you want to demonstrate well the way your products works, you should consider using a video. This can help your viewers better understand your product and how it works. In addition, you can also use a video to demonstrate how you offer your services in your business. This can help your customers to have a clear visualization in their mind about your products and services.
3. Better Optimization
With optimization, you are able to measure click-through rates and/or number of times your video was watched when you use videos to market your online store. This can help you know what is working and can help you to optimize your video content to increase the conversion rates in your business.
4. Better Search Engine Optimization (SEO)
Video content can make you get more traffic to your site since more people will watch your videos online. This can make your site to appear on the first page of the search engines. It can also make your online store to look more credible to your customers.
What are the steps for starting video marketing?
1. Know Your Goal
Before you start taking videos, you should know the main goal of taking videos of your products and services.
2. Know Your Audience
You should know your audience so that they can understand the nature of your videos. For example, some videos may be too complicated for a younger audience to understand. You should ensure that your videos are more comprehensive so that they can understand all of the content that you are making.
3. Get Your Equipment Ready
You should have all the tools that can help you in taking quality videos, including quality cameras, mounting equipment, recording equipment, basic studio lights and so on.
4. Take Videos
You need to ensure that you take quality videos so that you can attract more customers to your business.
5. Edit the Videos
You should edit the videos so that nothing but the quality video remains at the end. This can help you get more traffic to your site.
6. Post Your Videos to Online Platforms
You need to post your videos on different platforms such as Youtube, Facebook, Instagram, and even IGTV; every platform that most people visit and share regularly.
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